AstroDin wrote: ↑Sun Mar 12, 2023 7:58 amWe used DINS in some marketing when Terry Bradley was the head of Athletic Marketing (the mid-90s).
I'm pretty sure we did a DINS after Dark ad for a night football game.
It was met with love or hate… mostly hate back then.
I won't get too far into the weeds of the psychology of branding, but I'll give you an example.
I worked on the identity of a new Table 301 restaurant; the owner loved one of the names a lot, he went against what everyone else recommended and chose The Lazy Goat.
Many years later, the restaurant is called by its shortened name by its fans… The Goat. This shortened name effect is typical of cultish, ritual behaviors. Those in the know, the uber fans, often call a brand by its the shortened name. It's an act of endearment.
Another example… B. F. Goodrich tires. Go to an off-road event and chat with a Jeeper. They'll tell you how much they love his/her BFGs.
A thoughtful post, thank you. I'm coming around to it. I see a lot of No. Arizona U. (Lumberjacks) merch branded as "Jacks".
